EldaJoin the list

Mom gets help.
You get the update.

Elda is a bracelet for your mom or dad who lives on their own. They tap it and talk. It books the ride, chases the refill and checks that strange call before money goes out. You get a short note in your family chat. No screen, and no phone needed.

The full bracelet in gold

You'll know it got done, without calling to check.

Elda joins your family's group chat and sends a short note each evening. Ask it what you'd normally call to ask, or ask it to do things for them, like booking Mom's flu shot. They choose what the family sees.

Works in WhatsApp groups and text messages. No new app for the family.

Example

Family

  1. Elda: Evening update: Mom had a good day. She took her evening pills and walked to the market. Her ride to Thursday's eye appointment is booked.
  2. Priya: Thank you. Elda, can you book Mom's flu shot next week?
  3. Elda: I'll ask her first.
  4. Elda: She said yes. Booked for Tuesday at 10 at her pharmacy. I'll remind her Monday night.
  5. Sam: Perfect, thanks.

Shared with her permission.

Want this for your family? Join the founding families.

One doctor's visit. Five things to follow up on. Elda does them.

A woman out for a walk, speaking to the gold bracelet on her wrist
  1. Before

    Reminds them the day before and that morning, and books the ride.

  2. At the visit

    Takes notes, only with their yes and the doctor's okay.

  3. That evening

    You ask the family chat what the doctor said.

  4. The next day

    Asks the pharmacy about the refill and books the next appointment.

  5. Done

    Tells the family, or hands it to a person if it can't.

Every request ends in done, or a person.

What Elda will do

Here's what Elda will do for them.

Some things happen on their own. Others happen when they ask. Tap any part to see it.

On its own

When they ask

Doctors and pills

Elda reminds them about appointments and pills. At the visit, with their OK and the doctor's, it takes notes, so you can ask what the doctor said.

Instructions come from their doctor.

Example

Sam: "What did the doctor say?"

Elda: "A blood test next week and a new prescription. I've asked the pharmacy when it'll be ready."

Example

  1. Caller

    You need to buy gift cards today, and don't tell your family.

  2. Elda, quietly, to Mom

    This might not be who they say. You can say 'I'll call you back.'

  3. Mom

    I'll call you back.

A second opinion before money goes out.

When someone they don't know asks for money, gift cards or codes, Elda gently pauses them before anything goes out. It's a calm nudge, not an alarm, and it stays between them and Elda unless they want to bring you in. Family and saved contacts ring straight through.

No one can spot every scam. Elda helps them pause and check.

A gold bracelet on an older adult's wrist beside a cup of tea

It's a bracelet, not another gadget to learn.

  • No screen.
  • Its own cellular connection, so it works when the phone is in another room.
  • Titanium, made to wear all day.

Their life. Their say.

A father and his daughter laughing at the kitchen table, his gold bracelet on his wrist
01

Nothing recorded all day.

Elda listens when they talk to it, and at a doctor's visit only with their yes.

02

Shared on their terms.

They choose what the family sees.

03

Asks before acting.

No booking, call or payment without a yes.

How Elda compares.

OptionGood atFalls shortElda
Calling every dayHuman, and freeTakes time, and can feel like checking upCalls go back to catching up
A help buttonSimple, for emergenciesOnly for emergencies, and looks medicalHelps every day, looks like jewelry, and still calls 911 and the family
A smartwatchLots of featuresScreens, apps and charging. They have to want a gadgetNo screen. They just talk to it
A tabletop companionConversationStays on the tableGoes where they go, and brings the family in

Elda is still being built. Features may change before launch.

Questions

What is Elda?

A titanium bracelet for a mom or dad who lives on their own. They talk to it, it gets things done, and the family stays in the loop.

Will my mom actually wear it?

That's the whole design idea. It looks like jewelry, it's one size with no clasp, and it's useful to her every day, not just on a bad day.

Does the whole family need the app?

No. Most of it happens in your family's WhatsApp group or text messages. The app is there for settings and a weekly look.

How is this different from a smartwatch or a help button?

A smartwatch has a screen to learn. A help button only helps in an emergency. Elda has no screen, helps with everyday things, and still calls 911 and the family if they need help.

Who's behind Elda?

Anticipation Labs, a small team in Canada building Elda with real families.

Does my parent have to learn anything?

No. There's no screen. They tap it and talk, and it buzzes like a phone call when it needs them.

Does it need a phone?

No. Elda has its own cellular connection, so it works when the phone is in another room.

What does the family see?

Only what your parent chooses to share. Families can get a short note in their group chat each evening, if your parent says yes.

How does the scam check work?

When a call or message asks for money, Elda pauses things and checks before anything goes out.

Is Elda a medical device?

No. It doesn't diagnose anything or replace a doctor. In an emergency, Elda calls 911 for them, then the family in order.

Can we get one now?

Not yet. Founding families hear first when early access opens.

Where will it be available?

Canada and the United States first.

How much will it cost?

Pricing isn't set yet. Founding families hear it first.

What happens when I join?

You join the founding families list. You'll hear first when early access opens, and you can tell us what would help most. Leave anytime with one click.

Join the founding families.

Hear first when early access opens, and help shape what Elda does.